What is Packaging Localization?
Video game packaging localization is the process of adapting video game products for different languages and cultures. It involves translating in-game text, changing artwork to better reflect the target region’s culture, or even creating entirely new cover art. Localization has been a part of the gaming industry since its early days in the 1970s when Japanese developers began localizing their games for Western audiences. WAYPOINT provides packaging localization to get your title ready for retail across all major regions including US, South America, EMEA, GCAM and beyond. We can design from scratch or take your existing design and adapt it based on requirements for these regions. Localizations include rating, SKU and barcode information, and marketing copy to name a few, taking into account labeling requirements from both 1st parties and the countries in which you plan to distribute.